Disability Insurance Awareness Month Taps Into Financial Wellness Movement

CDA is emphasizing that protecting paychecks fits in with general financial literacy and sustainability efforts.

April 30, 2019 | By Allison Bell for ThinkAdvisor

Life Happens and the Council for Disability Awareness (CDA) are heading into the May 2019 Disability Insurance Awareness Month (DIAM) campaign with a focus on making income protection part of financial wellness.

The CDA, for example, will be observing the month by encouraging consumers and others to “get the facts,” and to visit a blog that features stories about financial, physical and emotional wellness.

Recent CDA blog posts cover topics such as general financial literacy and Earth Day as well as disability insurance.

Life Happens has also been offering agents, brokers and others digital materials that emphasize stories about real people, such as Dore Bakouris, a new mom, who suddenly discovered what it means to lose the ability to earn a paycheck, or to lose the ability to handle tasks at home.

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