Employees cite affordability as the top reason for buying voluntary products in Eastbridge Consulting’s latest report

February 27, 2018 | By Ginger Bates | EconoTimes

AVON, Conn. — Reasonable cost is the top reason cited by employees for buying voluntary products, according to Eastbridge’s MarketVision™ – The Employee Viewpoint Spotlight™ Report, followed by the product filling a personal need. A large percentage of employees also listed the reputation of the carrier for service and claims payments, the convenience of payroll deduction and being able to purchase products at work. Around 80% of respondents rated filling gaps in primary medical coverage and having a well-known insurance company name as important.

In addition, a majority of respondents prefer to complete applications electronically in the future either on their own via the internet/intranet or through a computer with a sales rep or benefits counselor. This preference has increased for every employer size compared to the 2015 study. One-third still prefer to use paper in future enrollments.

Today, more employees enroll through the Internet than any other method. Almost half enrolled for benefits electronically through a website or mobile device….

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