Let’s stop taking Life for granted

We tend to treat group term life insurance as a commodity, focusing on price instead of employee needs.

February 14, 2019 | By Marty Traynor – BenefitsPro

Group life insurance is one of the most common benefits offered by employers. When asked about the importance of benefits in a 2018 LIMRA study, employees rated life insurance only behind medical benefits, paid vacation and retirement plans. In the same study, a survey of employers indicated they think employees rank life insurance lower than they do. Perhaps these employers are taking life for granted.

Group life insurance doesn’t come across as a very exciting product, partly because it’s so familiar to employers and employees. Employers know employees want to provide financial security to loved ones. Basic group life insurance provides sufficient money to cover basic final expenses. Providing for dependents’ future financial security expands the need and amplifies the amount of necessary coverage. That’s where term and permanent voluntary life insurance provides a great solution.

It seems unlikely that group life is being overlooked, but let’s look at the facts:

• In a recent LIMRA study, 17 percent of employers indicated they plan to drop group life insurance as a benefit. The overall number offering group life insurance was down 14 percent between 2006 and the 2018 study.

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